The Basketball League and Red Coral Universe Expand Partnership, Bringing TBL to Linear TV and Global Streaming

Expanded partnership opens new TV distribution through Red Coral Universe's network relationships, with initial TBL programming expected within 30–45 days.

INDIANAPOLIS, IN, UNITED STATES, November 4, 2026 /EINPresswire.com/ -- The Basketball League (TBL) today announced an expanded media distribution partnership with Red Coral Universe (RCU), founded by award-winning entertainment executive Larry Meistrich, marking an important milestone in the league's continued national and international growth.

The expanded partnership positions TBL basketball for anticipated distribution across linear television networks, regional sports channels, and global streaming platforms, creating new opportunities for fans to discover and experience professional basketball.

Red Coral Universe currently distributes its sports programming through television outlets including MSG Networks, Right Now TV, the National Low Power TV Network, and KNXT, providing an established distribution network through which TBL programming is anticipated to reach additional audiences as placements are finalized.

The expanded agreement was brokered through the collaborative efforts of Chris Ogeneski of Corvid Partners; Fisnik Bizati and Quinn Meistrich of Red Coral Universe; and Cam Avery of Hidden Icon. Their collective efforts in facilitating the agreement helped bring together the organizations and establish a foundation for the expanded media distribution partnership.

Initial TBL television programming is expected to begin rolling out within the next 30–45 days, with specific broadcast schedules, network placements, and viewing information to be announced as they are confirmed.

Beyond traditional television, TBL programming is available through Red Coral Universe's global streaming platform, accessible through Roku, Amazon Fire TV, Apple TV, Chromecast, Android devices, and the web. Red Coral reports more than 230,000 streaming viewers across its platform, with TBL's existing game archive already available to audiences.

“This partnership represents an important step forward for The Basketball League and the opportunities we are creating for our players, teams, and communities,” said Evelyn Magley, CEO of TBL. “Expanding our presence into linear television while growing our global streaming reach allows us to showcase the extraordinary talent within our league to an even broader audience. Just as importantly, it creates new opportunities for our Team Market Owners, sponsors, and partners as we continue building a stronger future for professional basketball.”

The partnership also creates expanded advertising and sponsorship opportunities designed to leverage the combined potential of TBL's television programming, streaming audiences, and team websites, while strengthening the league's visibility across its participating markets.

“The Basketball League has built a compelling platform that combines professional sports, community engagement, and remarkable athletic talent,” said Larry Meistrich, Founder of Red Coral Universe. “We're excited to expand our partnership with Evelyn, David, and the entire TBL organization. By combining traditional television distribution with global streaming and innovative advertising opportunities, we believe we can introduce TBL basketball to new audiences while creating meaningful value for its teams and commercial partners.”

As TBL prepares for its 2027 season, the expanded partnership reflects the league's continued commitment to increasing visibility, strengthening its teams, and creating meaningful opportunities for professional athletes and the communities they represent.

Additional television distribution announcements, programming schedules, and viewing information will be released as new network placements and partnerships are confirmed.

About The Basketball League

The Basketball League (TBL) is a professional men's basketball league dedicated to creating opportunities for athletes, strengthening communities, and delivering professional basketball entertainment throughout the United States. Led by CEO Evelyn Magley and President David Magley, TBL continues to expand its national presence and commitment to professional basketball development.

http://www.thebasketballleague.net

About Red Coral Universe

Red Coral Universe is an independent, advertising-supported entertainment and media platform founded by award-winning producer Larry Meistrich. The company provides sports, entertainment, films, and original programming through digital streaming and traditional television distribution relationships.

http://www.redcoraluniverse.com

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