The Dairy Alliance backs Fazoli’s new Cheesy Bread launch

The Dairy Alliance has partnered with Fazoli’s to promote the chain’s new Cheesy Bread, now available at participating locations nationwide through January 18, 2027. The launch puts real dairy at the center of a menu item designed to drive flavor, melt and consumer appeal.

Why it matters: - The launch gives Fazoli’s a new limited-time menu item built around whole milk mozzarella, provolone and Parmesan. - The partnership puts dairy front and center in a fast-casual chain’s effort to sell a more craveable, shareable appetizer. - The product is available now through January 18, 2027, at participating Fazoli’s locations nationwide.

What happened: - The Dairy Alliance partnered with Fazoli’s to support the rollout of Cheesy Bread. - The announcement was made Oct. 26, 2026. - The menu item is available at participating Fazoli’s locations across the U.S. - Fazoli’s Cheesy Bread uses the chain’s Italian-style crust. - The bread is brushed with Fazoli’s Garlic Butter. - The topping blend includes whole milk mozzarella and provolone cheeses. - The item is finished with a Parmesan spice blend and served with marinara.

The details: - Fazoli’s said the new item is meant to deliver “undeniable flavor, real ingredients and craveable Italian favorites.” - Stephanie Holthaus, vice president of marketing at Fazoli’s, said the partnership helps the chain deliver a product that meets those priorities. - The Dairy Alliance CEO Farrah Newberry said dairy can drive menu appeal and consumer satisfaction. - Newberry said the partnership shows how real cheese can support menu innovation and authentic flavor. - Fazoli’s has operated since 1988. - Fazoli’s says it owns and operates about 150 restaurants in 26 states. - Fazoli’s also offers breadsticks, pasta entrees, salads, pizza and desserts. - More information is available on Fazoli’s website. - The Dairy Alliance operates in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia. - More information is available on The Dairy Alliance website. - The Dairy Alliance also shares updates on Facebook and Instagram.

Between the lines: - The partnership is a marketing play that uses dairy quality as a selling point, not just an ingredient list. - Fazoli’s is leaning on a familiar comfort-food format to create an easy-to-try add-on item for guests. - The Dairy Alliance gets a consumer-facing example of how dairy can show up in restaurant innovation.

What's next: - Fazoli’s will sell Cheesy Bread through Jan. 18, 2027, unless the chain extends or replaces the item. - The partnership could set up more dairy-forward promotions if the product performs well. - The Dairy Alliance is likely to keep using restaurant collaborations to promote real dairy across its Southeast footprint.